Balmain’s main attraction

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Who knew Paris fashion week of all places would become a Kardashian frenzy.

As Kendall drops her last name in order to gain respect in the fashion world, Kimye caused a scrum of photographers so deep Kim was almost hit by a car.

Olivier Rousteing, Balmain’s 28-year-old creative director, friend of the reality TV show family, knows all to well how these famous faces can help win attention and was heard saying.

“One of the most popular photos from Balmain’s last collection didn’t focus on any of my designs,” notes distributed at the show read. “It was a shot of Rihanna, seated next to me at the after party, and she looked amazing in her transparent top.”

The thing is has it gone too far as no one has really mentioned the clothes just the reality scrum the show attracted, and famous faces such as Rosie Huntington-Whiteley seem be left off the attractions list.

The collection was deeper and sexier than others at Paris so far but the Balmain army certainly made the impact Rousteing desired.


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