Demand for Italian weddings set to surge for Valentine’s Day

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Valentine’s Day is only around the corner and already couples up and down the country are planning their dream Valentine’s Day proposal. With engagements still fresh in people’s minds following the Christmas period, Facebook figures reveal that Valentine’s day is a major day for couples to get engaged.

On the 14th February last year, a huge £60m was spent on jewellery in the UK as 2016 polls show that 23 per cent of women think Valentine’s Day is the perfect day for a proposal. With this in mind, a new wave of couples will be getting ready to plan their 2018/19 weddings and there’s no better place to start than in the birthplace of St. Valentine himself.

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Citalia, the leading Italian holiday specialist, has found its own data corresponds with this. It recorded that the search term ‘Italian weddings’ peaks in January and saw a huge 550 per cent increase year on year in 2016 due to the amount of proposals that take place over the Christmas period.

Data from the Foreign & Commonwealth Office also confirms a rise in Italian wedding popularity. The number of British Nationals who have notified the British Embassy in Rome of their intention to marry in Italy has seen an 894 per cent increase since 2012 to present day.

The Foreign & Commonwealth Office also reports a 33 per cent increase from 2015 to 2016, showing that as the new year rolls in, those looking to find inspiration for the perfect Italian wedding is still on the rise.

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Citalia have also recorded a 142 per cent increase in Italian wedding traffic to its dedicated Italian wedding page. And it’s no surprise considering the high-profile celebrity weddings – George and Amal Clooney and Kanye West and Kim Kardashian, for example – taking place in the country in recent years.

To meet this growing demand for wedding planning in Italy, Citalia has created ‘Dream Italy’ – a Pinterest inspired planning tool charting seasonal wedding ideas and trends in the country, which also helpfully seeds inspiration from the 38 million Pinterest boards dedicated to weddings.

Season by season, you can see Citalia’s inspirational wedding ideas including different location suggestions, dress and suit styles, seasonal flowers and similar items that have been pinned to other relevant Pinterest boards, over on the Citalia Dream Italy profile.

Darren Foster at Citalia said about the site; “Our team of Italy Experts have first-hand knowledge of the most beautiful Italian destinations that are perfect for weddings and honeymoons. They are passionate and dedicated to helping couples fulfil their dream of the perfect wedding in Italy. This expertise and passion has been poured into the Dream Italy tool to provide the sparks of inspiration.”

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Italy is known world-wide for romance, with the origin of Valentine’s Day and Shakespeare’s Romeo and Juliet, it’s no wonder that couples associate Italy as an intimate destination with popular wedding spots such as the Amalfi Coast, Sorrento, Capri and Venice, among others.

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Italian Weddings: Useful Information

Citalia offer wedding packages that include most legal documents for marriage in Italy; you can find out more about this here:

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