Jewellery Will Always Make A Girl Smile

What I love about London is that around every corner a new designer is emerging, we have a culture that allows creativity and inspires a nation.

Im a very lucky person to know so many wonderful creative people and another lady in my life has just stormed the jewellery world with an inspirational collection DURRAH.

DURRAH is a newly established British luxury jewellery label offering an eclectic fusion of British and World influences- The creative force behind DURRAH is London-based designer Durrah Khalil. Who worked for Tiffany & Co in London before establishing her own business.

Durrah says “A lot of my designs are influenced by my travels, which are another passion – but I always keep a thread of London running through all my jewellery, as this is the heartbeat of the DURRAH brand. Patterns on doors, wallpaper, floors, tiles, fabrics, furniture and flowers have all influenced pieces I’ve designed. In Paris I’ve seen sewer covers with interesting patterns on them – inspiration really can come from anywhere”.

“I like to work away from home and out of my usual element, as I find this frees me from boundaries and the day-to-day chores which can really stifle creativity. Mostly I try to avoid looking at jewellery when I’m in the creative zone, which helps me clear my head and tap into my own original ideas. A lot of jewellery out there simply repeats other people’s designs or the current fashion, and this is something I want to avoid. I do try to push the boundaries with my designs, but am also aware that they have to be wearable.”

If you want to experience the jewellery in person head down to Somerset House From 14 November 2013 to 5 January 2014, the range will be situated in pop-up shop in collaboration with our favourite UK handbag designer BoBelle London at the Christmas Arcade, it can be found at unit G5 in the Somerset House’s West Wing overlooking the ice rink. Or take a look on-line while stocks or head to Selfridges for a DURRAH jewellery exclusive.