kendall-kylie.com is finally live

The site is based on a ‘flash sale’ model: limited items for a limited time. Every week, two new pieces become available for purchase—one in Kendall’s “closet” and one in Kylie’s. Shoppers can buy up to two of each item, and subscribers get first dibs with early access to the featured sale.

For the debut sale, Kylie’s pick is a sporty tank that reads like a jersey with “Kylie 97” written across the front. Kendall’s design is a black crop top that says “Klub.” in white block letters.