Roo’s Beach – putting Cornish style on the fashion map

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Guided by their mantra ‘Happy Clothes’, Roo’s Beach has positioned Cornwall firmly on the style map, with the store perfectly encapsulating the effortless, laid-back style that is now synonymous with this iconic corner of Britain. This award winning independent fashion and lifestyle store has become a destination in itself, gathering fans and followers from far and wide who want to immerse themselves in this colourful, coastal fresh fashion vibe.

With a sunshine-filled outlook, the Roo’s Beach signature style is casual, unstructured, young at heart, fun and eclectic, curating their selection of new discoveries alongside classic brands, with accents of their own label products. Brands include American Vintage, Wildfox, Free People, Insane in the rain, Bellerose, Veja, Levi’s, Le Specs, Penelope Chilvers, Rhythm and Stance amongst many others.

“We advocate a certain style of dressing – the building blocks of which are denim, knitwear and trainers – these are our foundations and it’s fundamentally what our customers want to wear.  We are committed to helping women get excited about fashion, especially as they get older. No one has to give up. We encourage everyone to keep experimenting as we can all still feel sexy and gorgeous in an oversized knit and dungarees. ” Commented Roo Cross, founder and buyer at Roo’s Beach.

A stunning location, the Roo’s Beach destination store is positioned on Porth Beach, Newquay overlooking the golden sands of Britain’s home town of surfing and visitors can shop then enjoy the onsite cafe and plant shop. The distinct style carries through to the online experience, with customers becoming part of the Roo’s Beach close circle of friends, feeling valued with a personal level of experience including their loyalty scheme, instore socials and personal styling sessions.

“Our hashtag is #HappyClothes and we relate everything back to this. For example, we sell more yellow than any other colour. Customers will often say they can’t wear yellow, then leave with a new yellow jumper which they love. I’m sure this is due to the fact that we’re based on the coast – people are relaxed in the shop and happy to try something new – it makes them feel liberated” Commented Roo.

A lifestyle store, in addition to fashion and accessories, the shopping opportunities cover beauty, skincare and living, including books, candles, stationery and homeware.