The Sephora Sell-Out Arrives in the UK

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By Lauren Naylor


The one thing that entices me to NYC, (aside from the monster portions of grub to chow down on), is the lure of the cosmetics haven that is more commonly known as Sephora.

Fresh from the states is the KNOW sell-out selection of cosmetics, whizzing its way from Sephora to our trusted Superdrug. The lines are so popular in North America, that one sells every 2 minutes, due to the brands multi-tasking, multi-benefit and results driven solutions for everyday beauty woes.

So here’s the selection:  No Bleeding Lips™ Secret Lip Liner £12.50 – a clear lip liner that can be worn with any shade of lipstick or gloss, stopping bleeding and feathering. Easy to use and dermatologically approved, this wax based formula is waterproof, smudge proof, gluten free (hilarious, huh?) and long lasting (5+ hours), as well as being free from preservatives, paraffin, mineral oil and animal derived ingredients.

The set

No Dark Shadows™ £15 is a silky, light, blendable complexion enhancer and concealer that contains light diffusing pigments to soften dark circles and highlight your features for a contoured look.    Providing medium coverage, No Dark Shadows™ is waterproof (lasting 6+ hours) and free of mineral oils and parabens. Dermatologically approved it’s available in two shades and adapts to suit various skin tones.Lauren

No Thin Lips™ Secret Lip Plumper £15 is a hydrating, clear lip plumper that instantly volumizes lips. Formulated with Aloe extract and Vitamin E, as well as a Rapid Plump Complex, a blend of sensory ingredients and menthol, that stimulates blood flow to the lips while advanced peptides increase hyaluronic acid production resulting in a full looking lip.

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No Bare Brows™ Universal 4 in 1 Brow Fix £18.00 transforms brows with a universal brow colour at one end and invisible taming wax at the other. The handy brow enhancer also contains a built-in sharpener and brush for convenient grooming on the go.  The waterproof colour is buildable for darker and bolder brows.

The only problem is, with so many bargain brands that perform so well, how are these sell out cosmetics going to fair? 

£11.99 for a 4-in-1 eyebrow pencil? Are we cool with that? Will their reputation precede them?


Know Cosmetics is available now at Superdrug,, John Bell and Croyden and

Shop: No thin lips here

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