There is no reason why men can’t wear elegant underwear

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“There is no reason why men can’t wear elegant underwear”

Charles Belpaume, HOM founder, 1968.

The Spring-Summer 2017 collection pays homage to Cuba and celebrates the country’s opening to the world. It takes inspiration from the Cuba of the 1950’s, with its exotic plants and flowers, bright colours, architecture and that legendary Cuban elegance.

Fluorescent colours are ubiquitous, appearing in every collection (Underwear, Swimwear and Homewear). They show up in print designs and more subtle touches on seams and waistbands.

Paradiso–Micro Briefs – £18 Boxer Briefs–£25

The basic HO1 model, the standard-bearer for the brand, is available in white, grey, black and navy.

The HO1 fly is here too, on a variety of models available in a diverse palette of colours and fabrics.

Passions Boxer – £25 Amigo Boxer– £25 Casas Boxer- £25

Simon Boxer – £25 Gustavo Boxer – £25 Clean-Cut Boxer – £25



This collection is soaked in the colours of the exotic, bringing a range of hot print designs, micro-patterns and a few more exuberant patterns to the mix.


Cuba libre Trunk – £25 Habana Boxer – £25 Ernesto boxer – £25 Palmeras Trunk – £25

Caribe Boxer – £25 Luis Boxer – £25 Vizconde Boxer – £25


This line is all about seduction. Whether playing on transparency, a second-skin effect or a gold weave finish, this temptation is both subtle and stylish.

Orion Boxer – £25 Alpha Boxer – £32

Happiness Boxer – £28 – Mandarin Boxer – £28


Offering both high performance and visual appeal, this line of sports-focused underwear is designed to mould itself to men’s bodies, keeping you comfortable and helping push you past your limits.


Sport Waves Trunk-£21


Packs featuring two or three matching models with a variety of print designs. For everyday wear.


Pack Boxerlines Fashionx2 – £24 / Pack Boxerlines Fashion HO1x2 – £24

The BASIC line

The essentials for every modern man’s wardrobe can be found in this collection.


HO1 Original Boxer – £26 Simon Boxer- £28 Elegant Boxer – £24

Plumes Push-Up – £27 Plumes Boxer – £22

Y-fronts are also available

Most of the models in each line are also available as Y-fronts.


Habana Mini – £19 Vizconde Micro – £18 Luis Mini – £19 Simon Mini – £20


HOM is proud to unveil our “Swimwear” collection. Infused with the exotic, these bring the allure of distant shores and faraway lands. A rich, elegant line with a variety of forms, print designs and subtle details.

Floral prints adorn several of these models. Stripes, too, feature in a variety of different ways.


Playa Boxer – £66 Nicaragua Boxer – £66 Palmier Boxer – £66

Dream Shorts – £44 Dream Mini – £40 Santa Cruz Bond – £73 Coco Micro – £36

Marina boxer – £49 CapitaineShorts – £44 Regatta Boxer – £66 Esteban Shorts – £44


Our Underwear collections finally give way to the Homewear lines, offering comfortable models in carefully crafted fabrics.

Pyjamas are back, the hottest new thing for winter 2016. From stripes and floral print designs to check patterns, these models are perfect for both daywear and nightwear.


Gustavo Short Sleepwear-£63 Hibis Long Sleepwear- £53 Santiago Long Sleepwear-£49


Yogis Long Sleepwear-£49 Tropicano Short Sleepwear-£46

Plain, striped and coloured t-shirts are also available in this line.


Passions Tee-Shirt V-£28 Manuel Sleeve shirt-£25 Clément Sleeve T-Shirt -£22

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